I haven’t posted anything on here for a while so let’s remedy that.
On Dribbble, Louie Mantia shared a comment that I think is just super. I shan’t repost the full thing, but I thought I’d share my favourite bit.
[Y]ou say “something we haven’t seen before,” as if that is a possible task. No one says “hey, let’s innovate!” Everyone that works on products makes something that they think is cool, and they ship it. Whether or not it is innovative is decided after the fact.